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Search: subject:"psychological distance"
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Advertising effects
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Yoon, Sukki
Kim, Dong Hoo
3
Kim, Kacy K.
3
Arenas-Gaitán, Jorge
2
Audrezet, Alice
2
Caffier de Kerviler, Gwarlann
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Chafra, Jamel
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Dalla Pozza, Ilaria
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Danziger, Shai
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Elliott, W. Brooke
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Erkutlu, Hakan
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Fernández-Ruano, M. Lina
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Frías-Jamilena, Dolores M.
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Herstatt, Cornelius
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Isaak, Karina
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Kim, Hyunji
2
Lee, So Young
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Lew, Jia Hui
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Marwede, Malte
2
Mattila, Anna S.
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Mittone, Luigi
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Noor, Jawwad
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Polman, Evan
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Polo-Peña, Ana I.
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Rondán-Cataluña, F. Javier
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Savadori, Lucia
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Schnall, Simone
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Sung, Yoon Hi
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Trope, Yaacov
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Valette-Florence, Pierre
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Volland, Benjamin
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Wang, Haizhong
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Weisner, Martin M.
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Wentzel, Daniel
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White, Brian J.
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Yang, Sung-Byung
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Yoo, Chan Yun
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Aguilera Navarrete, Ma. Natividad
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Aguilera Navarrete, Natividad
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Ahn, Jungyong
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International journal of advertising : the review of marketing communications
1
Journal of consumer marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
3
Text versus pictures in advertising : effects of
psychological
distance
and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
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