Han, Heesup; Yu, Jongsik; Chua, Bee-Lia; Lee, Sanghyeop; … - In: International Journal of Contemporary Hospitality Management 31 (2019) 4, pp. 1588-1608
Purpose: The purpose of this study was to examine airline passengers’ repurchase decision-making process by developing a sturdy theoretical framework comprising in-flight core-product and service-encounter quality, brand attitude, image, trust and love. The authors also attempted to examine...