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Zablah, Alex R.
Wetzel, Hauke
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Hammerschmidt, Maik
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Wetzel, Hauke A.
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Gratitude versus entitlement : a dual process model of the profitability implications of customer prioritization​
Wetzel, Hauke
;
Hammerschmidt, Maik
;
Zablah, Alex R.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010345576
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