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~person:"Zaltman, Gerald"
~subject:"Consumer behaviour"
~type_genre:"CD-ROM, DVD"
~type_genre:"Case study"
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The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
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