The sure thing that flopped
Year of publication: |
2008
|
---|---|
Authors: | Zaltman, Gerald ; Zaltman, Lindsay |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 7/8, p. 29-32
|
Subject: | Möbelhandel | Furniture retailing | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Emotion | Marketingmanagement | Marketing management |
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