//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zdravkovic, Srdan"
~subject:"Country of association"
~subject:"Global branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Magnusson, Peter"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Country of association
Global branding
Consumer behaviour
6
Designation of origin
6
Herkunftsbezeichnung
6
Konsumentenverhalten
6
Brand image
5
International marketing
5
Internationales Marketing
5
Markenimage
5
Brand
4
Markenartikel
4
Brand management
2
Country of origin
2
Markenführung
2
Multinationales Unternehmen
2
Transnational corporation
2
USA
2
United States
2
Anger
1
Brand origin recognition accuracy
1
China
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Country image
1
Cross-cultural management
1
Emotion
1
Export
1
Firm performance
1
Firmenimage
1
Global identity
1
Globalisierung
1
Globalization
1
Hope
1
Interkulturelles Management
1
International market entry
1
Internationaler Markteintritt
1
Media usage
1
Mediennutzung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Zdravkovic, Srdan
Magnusson, Peter
1
Westjohn, Stanford A.
1
Published in...
All
International marketing review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->