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~person:"Zdravkovic, Srdan"
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Zdravkovic, Srdan
Stanley, Sarah M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan
;
Magnusson, Peter
;
Stanley, Sarah M.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10003987361
Saved in:
2
Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan
;
Magnusson, Peter
;
Stanley, Sarah M.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10008427704
Saved in:
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