Dimensions of fit between a brand and a social cause and their influence on attitudes
Year of publication: |
2010
|
---|---|
Authors: | Zdravkovic, Srdan ; Magnusson, Peter ; Stanley, Sarah M. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 2, p. 151-160
|
Subject: | Sponsoring | Sponsorship | Markenartikel | Brand |
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