Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of Business Research 66 (2013) 8, pp. 1044-1051
Critical for international marketers in volatile markets is understanding of factors that influence consumer responses during a product-harm crisis. Applying social psychology concepts of heuristic judgments and attribution theory, the authors study mistrust of non-contaminated but...