Guilt by association : heuristic risks for foreign brands during a product-harm crisis in China
Year of publication: |
2013
|
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Authors: | Gao, Hongzhi ; Knight, John G. ; Zhang, Hongxia ; Mather, Damien |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 1044-1051
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Subject: | Lebensmittelsicherheit | Food safety | Krisenmanagement | Crisis management | Markenimage | Brand image | Ausländisch | Foreign | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | China |
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