//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zhang, Jie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Pieters, R."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Print advertising
2
Printwerbung
2
Sales promotion
2
Verkaufsförderung
2
Advertising effects
1
Market share
1
Marktanteil
1
Operations Research
1
Operations research
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Zhang, Jie
Pieters, Rik
53
Pieters, R.
30
Wedel, Michel
18
Zeelenberg, M.
8
Zeelenberg, Marcel
8
Baumgartner, Hans
7
Verhallen, T.M.M.
7
Pieters, R.G.M.
5
Horen, Femke van
4
Baumgartner, H.
3
Bijmolt, T.H.A.
3
Lans, Ralf van der
3
Roest, H.C.A.
3
Wedel, M.
3
Hartog, M.
2
Jong, Martijn G. de
2
Louro, M.J.S.
2
Rosbergen, E.
2
Weijters, Bert
2
Allen, D.
1
Aribarg, Anocha
1
Bagozzi, R.
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bosmans, Anick
1
Botschen, Günther
1
Bougie, J.R.G.
1
Coelho do Vale, Rita
1
Dam, E.
1
Eimers, M.Y.
1
Eimers, Y.M.
1
Elsen, Millie
1
Erdem, Tulin
1
Erdem, Tülin
1
Everett, P.B.
1
Fidrmucova, J.
1
Fox, Jean-Paul
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
2
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->