Optimal feature advertising design under competitive clutter
Rik Pieters; Michel Wedel; Jie Zhang
| Year of publication: |
2007
|
|---|---|
| Authors: | Pieters, Rik ; Wedel, Michel ; Zhang, Jie |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 53.2007, 11, p. 1815-1828
|
| Subject: | Printwerbung | Print advertising | Verkaufsförderung | Sales promotion | Operations Research | Operations research |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003593264