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~person:"Zhang, Jie Jennifer"
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The moderating role of hotel type on advertising expenditure returns in franchised chains
Hsu, Liwu
;
Zhang, Jie Jennifer
;
Lawrence, Benjamin
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 575-591
Persistent link: https://www.econbiz.de/10012424339
Saved in:
2
A life-cycle perspective of professionalism in services
Lawrence, Benjamin
;
Zhang, Jie Jennifer
;
Heineke, Janelle
- In:
Journal of operations management
42/43
(
2016
),
pp. 25-38
Persistent link: https://www.econbiz.de/10011492302
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