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~person:"Zhang, Jing"
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B-to-B-Marketing
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Brand equity
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Zhang, Jing
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Svensson, Göran
22
Johnston, Wesley J.
21
Naudé, Peter
21
Henneberg, Stephan
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Lindgreen, Adam
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Geiger, Ingmar
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Baumgarth, Carsten
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Jacob, Frank
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Kowalkowski, Christian
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Sharma, Arun
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Voeth, Markus
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Hinterhuber, Andreas
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Ulaga, Wolfgang
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Keränen, Joona
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Lilien, Gary L.
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Schmitz, Christian
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Brennan, Ross
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Di Benedetto, C. Anthony
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Grewal, Rajdeep
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Hofmaier, Richard
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Pepels, Werner
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Plinke, Wulff
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Weiber, Rolf
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Cova, Bernard
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Pförtsch, Waldemar A.
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Terho, Harri
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Agnihotri, Raj
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Ellis, Nick
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Ivens, Björn Sven
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Kumar, V.
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Rangarajan, Deva
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Ahearne, Michael
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Ehret, Michael
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La Rocca, Antonella
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LaPlaca, Peter J.
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Snehota, Ivan
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
2
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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