Chen, Jie; Teng, Lefa; Liu, Shixiong; Zhu, Huihuang - In: Journal of Business Research 68 (2015) 3, pp. 507-515
product under consideration and alter their final purchase decision. This research identifies the effect of anticipating … to choose non-conspicuous luxury counterfeits after anticipating the potential regret of purchasing a counterfeit product …