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~person:"Zhuang, Guijun"
~subject:"Konsumentenverhalten"
~subject:"Theory"
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Konsumentenverhalten
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Distribution channel
11
Vertriebsweg
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China
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Lieferantenmanagement
7
Supplier relationship management
7
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3
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Zhuang, Guijun
Neslin, Scott A.
12
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
10
Albers, Sönke
9
Shankar, Venkatesh
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Zielke, Stephan
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Geyskens, Inge
6
Gielens, Katrijn
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Pan, Cong
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Stern, Louis W.
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Ansary, Adel I. el-
5
Arce-Urriza, Marta
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Bell, David R.
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Breugelmans, Els
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Cai, Gangshu
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Dulleck, Uwe
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Hudetz, Kai
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Karray, Salma
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Kerschbamer, Rudolf
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Klose, Andreas
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Konuş, Umut
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Liu, Yunchuan
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Journal of business-to-business marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
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ECONIS (ZBW)
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Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
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2
Inquiry and review of dependence in marketing channels : an economics of exchange approach
Zhuang, Guijun
;
Herndon, Neil C.
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011435912
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