Inquiry and review of dependence in marketing channels : an economics of exchange approach
Guijun Zhuang (The School of Management, Xi’an Jiaotong University, Xi’an, People’s Republic of China), Neil C. Herndon (School of Business Administration, South China University of Technology, Wushan, Guangzhou, People’s Republic of China)
| Year of publication: |
October-December 2015
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| Authors: | Zhuang, Guijun ; Herndon, Neil C. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 4, p. 299-310
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| Subject: | dependence | economics of exchange | interdependence theory | marketing channels | power-dependence theory | switching cost | Vertriebsweg | Distribution channel | Theorie | Theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2015.1113491 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435912