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~person:"Zielke, Stephan"
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Ladengeschäft
3
Retail outlet
3
Customer satisfaction
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Kundenzufriedenheit
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Beziehungsmarketing
1
Brand
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Category Management
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Category management
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Consumer behaviour
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Customer retention
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Einzelhandel
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Food retailing
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France
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Frankreich
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Kundenbindung
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Lebensmitteleinzelhandel
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Markenartikel
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Preismanagement
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Pricing strategy
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Relationship marketing
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Retail assortment
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Retail trade
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Selbstbedienung
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Self-service
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Zielke, Stephan
Silberer, Günter
10
Büttner, Oliver B.
7
Chandon, Pierre
7
Frey, Ulrich Dirk
7
Gröppel-Klein, Andrea
7
Swoboda, Bernhard
6
Dräger, Peter
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Guha, Rishab
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Hutchinson, J. W.
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Ng, Serena
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Pantano, Eleonora
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Salzmann, Ralph
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Traindl, Arndt
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Young, Scott H.
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Bradlow, Eric
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Hunstiger, Gabriele
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Walter, Eva Margarete
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Aguirregabiria, Victor
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Grant, David B.
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Grünblatt, Martin
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Helfgen, Jennifer
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Hui, Sam K.
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Inman, J. Jeffrey
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Leonardi, Marco
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Moretti, Enrico
3
Olbrich, Rainer
3
Rudolph, Thomas
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Schnedlitz, Peter
3
Scholl, Guido
3
Vicentini, Gustavo
3
Altpeter, Marco
2
Bachrach, Daniel G.
2
Baun, Dorothea
2
Bay, Mia
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Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Psychology & marketing
1
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ECONIS (ZBW)
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How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
2
Self-service and traditional check-outs in a retail setting : an analysis of perceptual differences and satisfaction drivers
Zielke, Stephan
;
Lietke, Britta
;
Toporowski, Waldemar
; …
- In:
Marketing : journal of research and management
4
(
2008
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10003709018
Saved in:
3
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
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