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~person:"Zikmund, William G."
~subject:"Lehrbuch"
~subject:"Markenführung"
~subject:"USA"
~subject:"United States"
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Zikmund, William G.
Berekoven, Ludwig
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Eckert, Werner
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Ellenrieder, Peter
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Day, George S.
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Leone, Robert P.
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Exploring marketing research
Zikmund, William G.
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2007
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9. ed. [internat. student ed.]
Persistent link: https://www.econbiz.de/10013485271
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Exploring marketing research
Zikmund, William G.
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2003
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8. ed.
Persistent link: https://www.econbiz.de/10001663421
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Exploring marketing research
Zikmund, William G.
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1986
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2. ed
Persistent link: https://www.econbiz.de/10000700785
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