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~person:"Zimmerman, Alan S."
~subject:"Innovation"
~subject:"Theory"
~type_genre:"Textbook"
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Zimmerman, Alan S.
Kleinaltenkamp, Michael
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Business to business marketing management : a global perspective
Zimmerman, Alan S.
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Blythe, Jim
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2013
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2. ed.
Persistent link: https://www.econbiz.de/10009732365
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