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Search: subject_exact:"Emotionale Werbung"
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Beziehungsmarketing
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Competitive advantage
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Zorfas, Alan
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
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The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
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