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~source:"econis"
~source:"usbk"
~subject:"Deutschland"
~subject:"Marketing"
~type:"article"
~type_genre:"Article in journal"
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961
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154
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Jahrbuch Entrepreneurship : Gründungsforschung und Gründungsmanagement
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Jahrbuch für Fremdenverkehr : Publikation des Deutschen Wirtschaftswissenschaftlichen Instituts für Fremdenverkehr e.V. and der Universität Münche (dwif e.V.)
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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1
The global impact of public and private funding on cultural and economic movie success : evidence from German film funding
Weber, Nicolas R.
;
Marchand, André
;
Kunz, Reinhard
- In:
Journal of cultural economics
48
(
2024
)
2
,
pp. 259-283
Persistent link: https://www.econbiz.de/10014566968
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2
Die Hamburg Media School : 20 Jahre universitäre Medienausbildung in Digital Media, Film, Journalismus und Management
Rott, Armin
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
21
(
2024
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10014634997
Saved in:
3
How state influence on project work organization both drives and mitigates gendered precarity in cultural and creative industries
Pulignano, Valeria
;
Dean, Deborah
;
Domecka, Markieta
; …
- In:
British journal of industrial relations : BJIR ; an …
61
(
2023
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10014308527
Saved in:
4
Using films to achieve diversity goals in marketing education
Chang, Dae Ryun
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10012216693
Saved in:
5
Governance of the German film industry : a multilevel analysis of state aid policy
Bomnüter, Udo
;
Schulze, Annett
- In:
International journal of arts management
22
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012146133
Saved in:
6
Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011917526
Saved in:
7
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
8
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
9
Up to standard? : market positioning and performance of Hong Kong films, 1975 - 1997
Tang, Yi
;
Wezel, Filippo Carlo
- In:
Journal of business venturing
30
(
2015
)
3
,
pp. 452-466
Persistent link: https://www.econbiz.de/10010518624
Saved in:
10
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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