Envisioning consumers : how videography can contribute to marketing knowledge
Russell W. Belk, Marylouise Caldwell, Timothy M. Devinney, Giana M. Eckhardt, Paul Henry, Robert Kozinets and Emmanuella Plakoyiannaki
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Belk, Russell W. ; Caldwell, Marylouise ; Devinney, Timothy Michael ; Eckhardt, Giana M. ; Henry, Paul ; Kozinets, Robert ; Plakoyiannaki, Emmanuella |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 5/6, p. 432-458
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| Subject: | Videography | typology | marketing | film | consumer research | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Marketing | Filmwirtschaft | Film industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2017.1377754 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011934543