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~source:"econis"
~source:"usbk"
~subject:"Humanities"
~subject:"Social sciences"
~subject:"Technologiepolitik"
~type_genre:"Reprint"
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The evolution of brands : from signals of quality to storehouses of trust
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USB Cologne (EcoSocSci)
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The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
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