//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Advertising"
~subject:"Marketing theory"
~subject:"Tourismus"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Marketing theory
Tourismus
Marketing
1,578
Deutschland
375
Germany
366
Marketingmanagement
290
Marketing management
274
Theorie
223
Theory
223
Consumer behaviour
143
Konsumentenverhalten
143
Management
143
Welt
124
World
124
Strategisches Management
107
Marketingtheorie
97
Beziehungsmarketing
94
Relationship marketing
93
USA
87
Marktforschung
86
United States
86
Market research
84
Brand management
73
Markenführung
73
Innovation
66
Werbung
66
Dienstleistungsmarketing
61
Services marketing
61
Strategic management
60
Russia
57
Russland
57
Innovationsmanagement
55
Unternehmen
53
Innovation management
49
Poland
48
Polen
48
Verbraucherverhalten
47
Dienstleistung
44
Electronic Commerce
42
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Book / Working Paper
183
Article
3
Journal
2
Type of publication (narrower categories)
All
Case study
Collection of articles of several authors
Article in journal
518
Aufsatz in Zeitschrift
518
Sammelwerk
167
Lehrbuch
153
Textbook
139
Graue Literatur
96
Non-commercial literature
96
Konferenzschrift
95
Aufsatzsammlung
92
Aufsatz im Buch
89
Book section
89
Conference proceedings
56
Hochschulschrift
55
Thesis
39
Bibliografie enthalten
38
Bibliography included
38
Arbeitspapier
32
Glossar enthalten
32
Glossary included
32
Working Paper
32
Handbook
28
Handbuch
28
Fallstudie
25
Festschrift
15
Reprint
14
Bibliografie
13
Wörterbuch
13
Einführung
12
Nachschlagewerk
12
Reference book
12
Ratgeber
11
Fallstudiensammlung
10
Collection of articles written by one author
9
Guidebook
9
Sammlung
9
Conference paper
8
Konferenzbeitrag
8
CD-ROM, DVD
4
more ...
less ...
Language
All
English
120
German
50
Russian
12
Polish
7
French
1
Norwegian
1
Romanian
1
Ukrainian
1
more ...
less ...
Author
All
Kozak, Metin
4
Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Deseniss, Alexander
3
Dreyer, Axel
3
Kilian, Thomas
3
Kotler, Philip
3
Roth, Peter
3
Spotts, Harlan E.
3
Walsh, Gianfranco
3
Ashworth, Gregory J.
2
Betts-Outland, Harriette
2
Buzzell, Robert Dow
2
Freiling, Jörg
2
Keller, Kevin Lane
2
Keller, Peter
2
Kollmann, Tobias
2
Mazurek-Łopacińska, Krystyna
2
Morgan, Nigel
2
Opresnik, Marc Oliver
2
Pepels, Werner
2
Robson, Julie
2
Semerkova, L. N.
2
Sibirskaja, E. V.
2
Wa´skowski, Zygmunt
2
Wierenga, Berend
2
Zaltman, Gerald
2
Abfalter, Dagmar
1
Aho, Seppo
1
Ali, Abdul
1
Allenby, Greg
1
Allenby, Greg M.
1
Alston, Julian Mark
1
Andreu, Luisa
1
Ang, Lawrence
1
Antz, Christian
1
Applegate, Edd
1
Arnold, Todd J.
1
Ashraf, Samreen
1
Baloglu, Seyhmus
1
more ...
less ...
Institution
All
American Marketing Association
10
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer International Publishing
2
Academia de Studii Economice <Bukarest> / Facultatea de Economie
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutsches Seminar für Fremdenverkehr Berlin
1
ENTER <22., 2015, Lugano>
1
Economist Conference Unit <London>
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gumanitarnyj Universitet <Ekaterinburg>
1
International Association of Business Communicators
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Information and Communication Technologies in Travel and Tourism <16, 2009, Amsterdam>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Internationale Tourismus-Börse <24, 1990, Berlin, West>
1
Internationale Vereinigung Wissenschaftlicher Tourismusexperten
1
Inštitut za Marketing <Maribor>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
Landschaftsverband Rheinland
1
Leningradskij Gosudarstvennyj Oblastnoj Universitet Im. A. S. Puškina
1
Lennart-Bernadotte-Stiftung
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
more ...
less ...
Published in...
All
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing management : MM
4
Zeszyty naukowe
4
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
International series in operations research & management science
2
International tourism research and concepts
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge advances in tourism
2
Schriften zu Tourismus und Freizeit
2
Springer-Lehrbuch
2
The journal of business & industrial marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Absatzwirtschaft / Schriften zum Marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Advances in tourism research
1
Always learning
1
Approaches to semiotics
1
Arbeiten aus dem Fachgebiet Geographie der Katholischen Universität Eichstätt : AGE
1
Bericht der GfK-Tagung : vom ...
1
Deutsche Dokumentation
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Europäische Kulturen in der Wirtschaftskommunikation
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
GIS - Geographical information systems series
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International series in quantitative marketing
1
Jossey-Bass business & management series
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
188
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012424527
Saved in:
2
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
3
The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing
Smith, Terry
-
2020
Persistent link: https://www.econbiz.de/10012035479
Saved in:
4
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
5
Management and marketing of wine tourism business : theory, practice, and cases
Sigala, Marianna
(
ed.
);
Robinson, Richard N. S.
(
ed.
)
-
2019
-
1st edition 2018
Persistent link: https://www.econbiz.de/10011918703
Saved in:
6
Markedsføring og forbrukerne : samfunnsvitenskapelige blikk
Storm-Mathisen, Ardis
(
ed.
);
Jacobsen, Eivind
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011912284
Saved in:
7
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
8
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
9
Advertising in contemporary consumer culture
De Burgh-Woodman, Helene
-
2018
Persistent link: https://www.econbiz.de/10011812942
Saved in:
10
Tourist behavior : an experiential perspective
Kozak, Metin
(
ed.
);
Kozak, Nazmi
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011823134
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->