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~source:"econis"
~subject:"Advertising planning"
~type_genre:"Bibliografie"
~type_genre:"Case study"
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Journal of promotion management : JPM
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Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
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