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~source:"econis"
~subject:"Australien"
~subject:"Corporate social responsibility"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Australien
Corporate social responsibility
Marketingmanagement
Theorie
Social marketing
1,241
Social Marketing
1,196
Consumer behaviour
272
Konsumentenverhalten
272
social marketing
146
Soziomarketing
137
Behavioral economics
119
Verhaltensökonomik
119
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118
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115
Gesundheitsvorsorge
110
Preventive care
106
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103
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103
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87
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81
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80
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70
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68
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64
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63
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57
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57
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56
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56
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52
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51
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50
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49
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English
220
German
37
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Brennan, Linda
8
Kotler, Philip
8
Aleti, Torgeir
5
Fry, Marie-Louise
5
Galan-Ladero, M. Mercedes
5
Gordon, Ross
5
Parker, Lukas
5
Previte, Josephine
5
Binney, Wayne
4
Nguyen, Dang
4
Rundle-Thiele, Sharyn
4
Russell-Bennett, Rebekah
4
Andreasen, Alan R.
3
Bruhn, Manfred
3
Cornelissen, Gert
3
Dann, Stephen
3
Dewitte, Siegfried
3
Dolnicar, Sara
3
Domegan, Christine
3
Fields, Ziska
3
Inoue, Yuhei
3
Jones, Sandra C.
3
Kubacki, Krzysztof
3
Warlop, Luk
3
Wymer, Walter
3
Yzerbyt, Vincent
3
Abdukadirov, Sherzod
2
Adkins, Sue
2
Arli, Denni
2
Bogueva, Diana
2
Donovan, Robert J.
2
Fricke, Vera
2
Galiano-Coronil, Araceli
2
Gallegos, Danielle
2
Hanssens, Dominique M.
2
Harker, Debra
2
Harker, Michael
2
Henley, Nadine
2
Hoxtell, Annette
2
Huber, Frank
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De Gruyter Oldenbourg
2
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2
Academy of Marketing Science
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
American Marketing Association
1
Helmut-Schmidt-Universität
1
Institut für Social Marketing <Stuttgart>
1
Peter Lang GmbH
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Journal of nonprofit & public sector marketing
9
International review on public and non-profit marketing
8
The SAGE handbook of social marketing
8
Australasian marketing journal
6
Journal of business research : JBR
6
International journal of nonprofit and voluntary sector marketing
5
Journal of business ethics : JOBE
5
Journal of social marketing : JSOCM
4
Social marketing and behaviour change : models, theory and applications
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Health marketing quarterly
3
International journal of nonprofit & voluntary sector marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
CSR 2.0 and the new era of corporate citizenship
2
Cogent business & management
2
Contemporary issues in social marketing
2
Corporate governance : international journal of business in society
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Kohlhammer-Edition Marketing
2
Marketing theory
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
Social responsibility of business enterprises
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
essentials
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
RePEc
3
Other ZBW resources
3
EconStor
1
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257
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1
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
2
Corporate
social
marketing
and brand equity : a case of dairy products in Vietnam
Thi Quy Vo
;
Tuan Nguyen-Anh
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-18
The research conducted to study the impact of customers’ perceptions of corporate
social
marketing
(CSM) on the …
Persistent link: https://www.econbiz.de/10014529020
Saved in:
3
Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
Saved in:
4
Language and thought : linguistic relativity in
social
marketing
communication
Goel, Manvi
;
Sharma, Vinay
;
Gupta, Omprakash K.
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
Saved in:
5
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
6
Effectiveness of corporate
social
marketing
on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
7
Entrepreneurial marketing : exploring its place in social enterprises
Nwankwo, Cosmas Anayochukwu
;
Kanyangale, MacDonald Isaac
-
2023
Persistent link: https://www.econbiz.de/10014326193
Saved in:
8
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
9
Information nudges and self-control
Mariotti, Thomas
;
Schweizer, Nikolaus
;
Szech, Nora
; …
-
2023
Persistent link: https://www.econbiz.de/10014448105
Saved in:
10
Creativity as the key to success : a plea for more guts in
social
marketing
communication
Vilmar, Answin
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 543-549
Persistent link: https://www.econbiz.de/10014383335
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