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~source:"econis"
~subject:"Bekleidung"
~subject:"Consumer behaviour"
~subject:"Culture"
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Search: person:"Hawley, Jana M."
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Hawley, Jana M.
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Hamilton, Jean A.
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Ko, Sunyoung
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Journal of fashion marketing and management
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ECONIS (ZBW)
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Explaining consumers’ channel-switching behavior using the theory of planned behavior
Pookulangara, Sanjukta
;
Hawley, Jana M.
;
Xiao, Ge
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 311-321
Persistent link: https://www.econbiz.de/10009232586
Saved in:
2
Consumer value structures reflected in clothing advertisements
Ko, Sunyoung
;
Norum, Pamela S.
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 451-468
Persistent link: https://www.econbiz.de/10008654367
Saved in:
3
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
4
Retail entrepreneurial values in a bicultural community : cultural and economic contentions and negotiation
Hawley, Jana M.
- In:
The journal of socio-economics
25
(
1996
)
6
,
pp. 639-661
Persistent link: https://www.econbiz.de/10001215194
Saved in:
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