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~source:"econis"
~subject:"Big data"
~subject:"Electronic publishing"
~type_genre:"Book section"
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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The effects of big data on media management
Green, Gregory A.
;
Malthouse, Edward C.
- In:
Media and change management : creating a path for new …
,
(pp. 55-71)
.
2022
Persistent link: https://www.econbiz.de/10013167325
Saved in:
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Medienlehre Onlinemedien
Plica, Mathias
;
Schultz, Frank Oliver
-
2016
Persistent link: https://www.econbiz.de/10011325682
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