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~source:"econis"
~subject:"Brand"
~subject:"Markenartikel"
~type_genre:"Festschrift"
~type_genre:"Mikroform"
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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2
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
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3
Buyer attitudes and brand choice behavior
Day, George Sutherland
-
1967
Persistent link: https://www.econbiz.de/10002061315
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