Buyer attitudes and brand choice behavior
George Sutherland Day
| Year of publication: |
1967
|
|---|---|
| Authors: | Day, George Sutherland |
| Subject: | Marktforschung | Verbraucher | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | XI, 274 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mikroform |
| Language: | English |
| Thesis: | [New York], Columbia University, Diss. 1967 |
| Notes: | das Werk ist nur als Film vorhanden |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002061315