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~subject:"Brand image"
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Brand image
Consumer behaviour
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38
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Journal of marketing theory and practice
17
Journal of marketing theory and practice : JMTP
17
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ECONIS (ZBW)
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11
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
12
Spillover effect in supplier related product recall : the impact of supplier COO on product evaluations
Huang, Jianping
;
Radighieri, Jeffrey P.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 512-525
Persistent link: https://www.econbiz.de/10013358808
Saved in:
13
Brands we love to hate : differences in perceived versus observed driver behaviors
Story, John
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 242-255
Persistent link: https://www.econbiz.de/10012483458
Saved in:
14
A trust-based peer-to-peer digital brand equity (P2P-DBE) model
Ozbal, Okai
;
Duman, Teoman
;
Topaloglu, Omer
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 497-520
Persistent link: https://www.econbiz.de/10012483487
Saved in:
15
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
Saved in:
16
The impact of celebrity endorsement on consumer purchase intention : an emerging market perspective
Osei-Frimpong, Kofi
;
Donkor, Georgina
;
Owusu-Frimpong, Nana
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012181611
Saved in:
17
Trustworthy blue or untrustworthy red : the influence of colors on trust
Su, Lixun
;
Cui, Annie Peng
;
Walsh, Michael F.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012181620
Saved in:
18
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Saved in:
19
A new perspective of salesperson motivation and salesforce outcomes : the mediating role of salesperson-brand identification
Mallin, Michael L.
;
Gammoh, Bashar S.
;
Pullins, Ellen
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011771042
Saved in:
20
A cross-cultural study of collective brand perceptions within the brand equity framework
Krautz, Carolin
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011738271
Saved in:
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