A cross-cultural study of collective brand perceptions within the brand equity framework
Year of publication: |
2017
|
---|---|
Authors: | Krautz, Carolin |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 3, p. 274-290
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Kundenintegration | Customer integration | Werbepsychologie | Psychology of advertising | Kfz-Industrie | Automotive industry | Südkorea | South Korea |
-
Weber, Matthias, (2010)
-
The role of customer engagement in cultivating relationships with automotive Facebook brand pages
de Silva, Thanuka Mahesha, (2021)
-
Kim, Joong-Hyun, (2020)
- More ...
-
Cross-cultural application of a practice-oriented acquiescence measure
Krautz, Carolin, (2019)
-
Essays on international marketing : a cross-cultural perspective
Krautz, Carolin, (2017)
-
The tenure-based customer retention model : a cross-cultural validation
Krautz, Carolin, (2017)
- More ...