Palacios, Patricia; Rosado, Herlin; Tolentino, Leddy; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 387-395
The objective of the research was to determine the factors of consumer behavior that influence the purchase process of … structural equations show that social factors and psychological factors of consumer behavior significantly influence the purchase … implications in the purchase decision (p value = 0.054 < α = 0.05) and in the feeling after the purchase (p value = 0.082 < α = 0 …