Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Year of publication: |
2023
|
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Authors: | Mourelatos, Evangelos ; Manganari, Emmanouela |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 3, p. 288-308
|
Subject: | Online purchase intention | Personality traits | Resilience | Social commerce | Social media purchase intention | Students | Vulnerability | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Coronavirus | Coping-Strategie | Coping strategy | Persönlichkeitspsychologie | Personality psychology | Studierende | Online-Marketing | Internet marketing |
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