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~source:"econis"
~subject:"Consumer behaviour"
~subject:"Reputation"
~subject:"Welt"
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Search: person:"Melewar, T.C."
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Consumer behaviour
Reputation
Welt
Brand management
72
Markenführung
72
Corporate reputation
48
Firmenimage
48
Konsumentenverhalten
34
Brand image
29
Markenimage
29
Unternehmenskultur
28
Corporate culture
27
Public relations
26
Öffentlichkeitsarbeit
26
Marketing management
22
Marketingmanagement
22
Brand architecture
20
Markenarchitektur
20
Brand
17
Markenartikel
17
Marketing
14
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
World
10
Malaysia
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Corporate image
6
Customer satisfaction
6
International marketing
6
Internationales Marketing
6
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Undetermined
26
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Article
35
Book / Working Paper
11
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Article in journal
37
Aufsatz in Zeitschrift
37
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
Fallstudie
3
Lehrbuch
1
Textbook
1
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Language
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English
46
Author
All
Melewar, T. C.
45
Bang, Nguyen
15
Dennis, Charles
10
Foroudi, Pantea
9
Jin, Zhongqi
4
McIntyre, Charles
4
Sharifah Faridah Syed Alwi
4
Hussain, Shahzeb
3
Ismail, Ahmed Rageh
3
Ageeva, Elena
2
Chen, Chen-Chu Matilda
2
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
Hemsley-Brown, Jane
2
Ackfeldt, Anna-Lena
1
Al-Hajla, Ali Homaid
1
Ali, Raza
1
Alwi, S. F. Syed
1
Argyriou, Evmorfia
1
Balaji, M. S.
1
Bilotta, Eleonora
1
Broderick, Amanda J.
1
Cardinale, Sylvia
1
Chaney, Isabella
1
Chen, Cheng-Hao Steve
1
Choudhury, Musfiq Mannan
1
Dilmperi, Athina
1
Dinnie, Keith
1
Ekinci, Yuksel
1
Ezlika Ghazali
1
Giglio, Simona
1
Glanfield, Keith
1
Jayawardhena, Chanaka
1
Kent, Anthony
1
Kitchen, Philip J.
1
Kohli, Gurdeep Singh
1
Lim, Lynn
1
McCann, Christopher D.
1
Melewar, T C.
1
Merrilees, Bill
1
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Published in...
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Journal of business research : JBR
10
International studies of management and organization
3
Qualitative market research : an international journal
3
The marketing review
3
Corporate reputation review
2
European journal of marketing : EJM
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of general management
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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46
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
7
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
10
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
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