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~source:"econis"
~subject:"Consumer behaviour"
~type_genre:"Hochschulschrift"
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Search: subject:"Business-to-business"
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Consumer behaviour
B-to-B-Marketing
320
Business-to-business marketing
320
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180
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154
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154
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136
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134
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116
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116
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49
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49
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49
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40
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39
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38
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34
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32
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32
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32
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2
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1
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Business-to-Business-Marketing
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ECONIS (ZBW)
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1
The effects of mere measurement on customer satisfaction and recommendation intention : a longitudinal analysis in the context of transactional surveys
Grigoryants, Nana
-
2023
Persistent link: https://www.econbiz.de/10014365433
Saved in:
2
Commodity Management im deutschen Industriegüterbereich : Entwicklung eines Ansatzes zur Messung, Prognose und Strategieentwicklung
Mahnke, Thomas
-
2018
Persistent link: https://www.econbiz.de/10011918922
Saved in:
3
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
Ptok, Annette
-
2018
Persistent link: https://www.econbiz.de/10011854433
Saved in:
4
Essays on consumer perception : applications to inflation,
business-to-business
brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
5
Online-Informationsverhalten von
Business-to-Business
-Käufern
Lüders, Maximilian
-
2020
Maximilian Lüders widmet sich dem Online-Informationsverhalten von
Business-to-Business
-Käufern. Die Erforschung …
Persistent link: https://www.econbiz.de/10012402842
Saved in:
6
Online-Informationsverhalten von
Business-to-Business
-Käufern
Lüders, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012173136
Saved in:
7
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
8
Antecedents and consequences of managerial confusion in Service-to-Business Buying
Lakotta, Jan
-
2012
Persistent link: https://www.econbiz.de/10009541463
Saved in:
9
The communication of strategically significant topics in
business-to-business
relationships : an empirical study in the electronics manufacturing industry
Stenström-Iivarinen, Nina
-
2011
Persistent link: https://www.econbiz.de/10009683670
Saved in:
10
Der Einfluss von Erlebnissen auf den Kaufentscheidungsprozess : am besonderen Beispiel der Industriegütermessen
Hensel, Claudia
-
2005
Persistent link: https://www.econbiz.de/10003115202
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