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~source:"econis"
~subject:"Corporate social responsibility"
~subject:"Marketing management"
~type_genre:"Case study"
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Global journal of business research : GJBR
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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
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Company managed virtual communities in global brand strategy
Arnone, Laurent
;
Colot, Olivier
;
Croquet, Mélanie
; …
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
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