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~source:"econis"
~subject:"Customer satisfaction"
~subject:"Social web"
~subject:"USA"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Subject
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Customer satisfaction
Social web
USA
Brand management
86
Markenführung
86
Brand
37
Markenartikel
37
Consumer behaviour
25
Konsumentenverhalten
25
Markenimage
17
Brand image
16
United States
11
Marketing
10
Corporate reputation
8
Firmenimage
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
6
Relationship marketing
6
Emerging economies
5
Schwellenländer
5
Welt
5
World
5
Brand architecture
4
Designation of origin
4
Handelsmarke
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Herkunftsbezeichnung
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India
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Deutschland
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EU countries
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EU-Staaten
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Article
2,967
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Article in journal
Aufsatz in Zeitschrift
Graue Literatur
119
Non-commercial literature
119
Hochschulschrift
98
Arbeitspapier
83
Working Paper
83
Thesis
68
Collection of articles of several authors
47
Sammelwerk
47
Aufsatzsammlung
27
Case study
14
Fallstudie
14
Ratgeber
14
Guidebook
12
Konferenzschrift
11
Collection of articles written by one author
9
Sammlung
9
Conference proceedings
4
Company information
3
Firmeninformation
3
Bibliografie
2
Biografie
2
Fallstudiensammlung
2
Amtsdruckschrift
1
Bestimmungsbuch
1
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1
Bibliography included
1
Biography
1
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1
Glossary included
1
Government document
1
Lehrbuch
1
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1
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English
13
Author
All
Berthon, Pierre R.
1
Burmann, Christoph
1
Christodoulides, George
1
Dahlgaard-Park, Su Mi
1
Friedman, Walter A.
1
Grace, Debra
1
Gutsatz, Michel
1
Heine, Klaus
1
Jones, Geoffrey
1
Melanthiou, Yioula
1
Melewar, T. C.
1
Pentina, Iryna
1
Piehler, Rico
1
Pitt, Leyland F.
1
Roper, Stuart
1
Taylor, David
1
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The journal of brand management : an international journal
4
The journal of product & brand management
3
Business history review
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of promotion management : JPM
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
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Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
2
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
3
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
4
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
5
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
6
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
7
Special issue: Business to business branding
Christodoulides, George
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009491983
Saved in:
8
Special issue: Corporate branding in a turbulent environment
2011
Persistent link: https://www.econbiz.de/10009409566
Saved in:
9
A special issue on food and agriculture
Friedman, Walter A.
(
ed.
);
Jones, Geoffrey
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011597720
Saved in:
10
Special issue: Nation branding
2010
Persistent link: https://www.econbiz.de/10009742138
Saved in:
1
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