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~source:"econis"
~subject:"Einzelhandel"
~type_genre:"Systematic review"
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
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Customer Experience : Forum Dienstleistungsmanagement
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(pp. 37-60)
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2012
Persistent link: https://www.econbiz.de/10009549644
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