//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Frankreich"
~subject:"Internationaler Markteintritt"
~type_genre:"Case study"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Frankreich
Internationaler Markteintritt
International marketing
135
Internationales Marketing
135
Multinationales Unternehmen
28
Transnational corporation
26
Deutschland
24
Germany
22
Marketingmanagement
20
Marketing management
18
Brand management
17
Markenführung
17
Globalisierung
15
International market entry
15
USA
15
United States
15
Globalization
14
Internationales Management
12
China
10
Welt
10
World
10
Competitive strategy
8
Consumer behaviour
8
Konsumentenverhalten
8
Strategisches Management
8
Wettbewerbsstrategie
8
Japan
7
Automotive industry
6
Cosmetics industry
6
International management
6
KMU
6
Kfz-Industrie
6
Kosmetikindustrie
6
Management
6
Marketing
6
SME
6
Theorie
6
Theory
6
Beziehungsmarketing
5
France
5
more ...
less ...
Type of publication
All
Book / Working Paper
13
Article
7
Type of publication (narrower categories)
All
Case study
Sammlung
Article in journal
230
Aufsatz in Zeitschrift
230
Aufsatz im Buch
72
Book section
72
Collection of articles of several authors
40
Sammelwerk
40
Lehrbuch
32
Hochschulschrift
30
Textbook
29
Thesis
27
Graue Literatur
21
Non-commercial literature
21
Fallstudie
19
Aufsatzsammlung
16
Arbeitspapier
12
Working Paper
12
Bibliografie enthalten
10
Bibliography included
10
Glossar enthalten
10
Glossary included
10
Konferenzschrift
7
Conference proceedings
5
Handbook
5
Handbuch
5
Conference paper
4
Fallstudiensammlung
4
Konferenzbeitrag
4
Reprint
3
Amtsdruckschrift
2
Business report
2
CD-ROM, DVD
2
Einführung
2
Geschäftsbericht
2
Government document
2
Guidebook
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Bibliografie
1
more ...
less ...
Language
All
English
12
German
10
French
1
Author
All
Zentes, Joachim
4
Aarts, Pieter
1
Arnone, Laurent
1
Bartlett, Christopher A.
1
Calpéna, Stéphane
1
Colot, Olivier
1
Croquet, Mélanie
1
Cui, Annie Peng
1
Czinkota, Michael R.
1
Ergenzinger, Rudolf
1
Geerts, Angy
1
Giroux, Marilyn
1
Guilloux, Véronique
1
Guérin, Laurent
1
Hünerberg, Reinhard
1
Keegan, Warren J.
1
Kohlert, Helmut
1
Krulis-Randa, Jan S.
1
Le Yaouanq, Yves
1
Liewehr, Marc
1
Moskowitz, Howard R.
1
Paulus, Klaus
1
Pentina, Iryna
1
Pons, Frank
1
Pozniak, Laetitia
1
Quelch, John A.
1
Rabino, Samuel
1
Richelieu, André
1
Ronkainen, Ilkka A.
1
Sabel, Charles F.
1
Schlegelmilch, Bodo B.
1
Stöttinger, Barbara
1
Swoboda, Bernhard
1
Tomasitz-Möseneder, Gabriele
1
Wajda, Theresa A.
1
Walsh, Michael F.
1
Yip, George S.
1
more ...
less ...
Institution
All
David Rockefeller Center for Latin American Studies
1
Inter-American Development Bank
1
Published in...
All
Gabler-Lehrbuch
2
Cases on innovations in educational marketing : transnational and technological strategies
1
Entrepreneurship in international marketing
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
1
Global journal of business research : GJBR
1
International journal of business and globalisation : IJBG
1
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
1
Internationalisierung von Vertrieb und Handel
1
Journal of international consumer marketing
1
Libres opinions
1
Osteuropa im Fokus : Zahlen, Daten und Fakten zu Direktmarketing und Versandhandel
1
Studium
1
The Harcourt College Publishers series in management
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
2
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
4
Les grandes entreprises et la base de la pyramide : cinq histoires françaises
Calpéna, Stéphane
;
Guérin, Laurent
;
Le Yaouanq, Yves
-
2012
Persistent link: https://www.econbiz.de/10009660252
Saved in:
5
Export pioneers in Latin America
Sabel, Charles F.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009626193
Saved in:
6
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
7
Developing a grassroots cross-cultural partnership to enhance student experiences
Pentina, Iryna
;
Guilloux, Véronique
- In:
Cases on innovations in educational marketing : …
,
(pp. 183-195)
.
2011
Persistent link: https://www.econbiz.de/10009406212
Saved in:
8
Company managed virtual communities in global brand strategy
Arnone, Laurent
;
Colot, Olivier
;
Croquet, Mélanie
; …
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
Saved in:
9
Global marketing management : a casebook
Quelch, John A.
(
contributor
); …
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10002731223
Saved in:
10
Länderreports
Tomasitz-Möseneder, Gabriele
- In:
Osteuropa im Fokus : Zahlen, Daten und Fakten zu …
,
(pp. 89-289)
.
2006
Persistent link: https://www.econbiz.de/10003477974
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->