Global marketing management : a casebook
John A. Quelch; Christopher A. Bartlett [eds.]
| Year of publication: |
c 2006 ; 5. ed.
|
|---|---|
| Other Persons: | Quelch, John A. (contributor) ; Bartlett, Christopher A. (contributor) |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 680 S Ill., graph. Darst., Kt 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Lehrbuch ; Textbook ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references. - Enth. 35 Beitr. |
| ISBN: | 0-324-32284-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002731223