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~source:"econis"
~subject:"Innovation management"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
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Innovation management
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75
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20
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10
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Derval, Diana
2
Herstatt, Cornelius
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Springer-Verlag GmbH
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
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The right sensory mix : decoding customers’ behavior and preferences
Derval, Diana
-
2022
-
Second edition
Persistent link: https://www.econbiz.de/10012534694
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2
Frugal innovation : a global networks' perspective
Tiwari, Rajnish
;
Herstatt, Cornelius
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
3
,
pp. 245-274
Persistent link: https://www.econbiz.de/10009620196
Saved in:
3
The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
Saved in:
4
The right sensory mix : targeting consumer product development scientifically
Derval, Diana
-
2010
Persistent link: https://www.econbiz.de/10008663187
Saved in:
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