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~source:"econis"
~subject:"International market entry"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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International market entry
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International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Bell, Sandra
-
2008
Persistent link: https://www.econbiz.de/10003627763
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2
International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and western European markets
Bell, Sandra
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013518389
Saved in:
3
Accelerated internationalization by emerging markets' multinationals : the case of the white goods sector
Bonaglia, Frederico
;
Goldstein, Andrea
;
Mathews, John A.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003583742
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