International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Sandra Bell
| Year of publication: |
2008
|
|---|---|
| Authors: | Bell, Sandra |
| Publisher: |
Heidelberg : Physica-Verl. |
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Chinesisch | Chinese | Hausgeräteindustrie | Home appliance industry | Unterhaltungselektronik-Industrie | Consumer electronics industry | China | USA | United States | Westeuropa | Western Europe | Elektronikindustrie | Markenpolitik | Strategisches Management | Auslandsgeschäft |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
freely available
| Extent: | X, 369 S. graph. Darst., Tab. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Duisburg-Essen, Univ., Mercator School of Management, Diss., 2008 |
| Notes: | Literaturverz. S.339-369 |
| ISBN: | 3-7908-2029-6 ; 978-3-7908-2029-4 ; 978-3-7908-2030-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003627763