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~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Produktmanagement"
~type_genre:"Bibliografie"
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Consumer capitalism : politics, product markets, and firm strategy in France and Germany
Trumbull, Gunnar
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2006
The rise of consumer capitalism -- Consumption contested -- The organized consumer -- Consumer risk -- Consumer information -- Standards versus contracts -- Price and quality -- The consumer as citizen.
Persistent link: https://www.econbiz.de/10003182016
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