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~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"Welt"
~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Konsumentenverhalten
Social Web
Welt
Sportmarketing
235
Sports marketing
235
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60
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Professional sports
59
Profisport
59
Sponsoring
49
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49
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45
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Sport event
32
Sportveranstaltung
32
Brand management
26
Markenführung
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Sport organization
24
Sportorganisation
24
Consumer behaviour
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Public relations
17
World
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Öffentlichkeitsarbeit
17
Social web
16
Sports economics
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Sportökonomik
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Beziehungsmarketing
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Relationship marketing
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Aeron, Varid
1
Alonso Dos Santos, Manuel
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Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Handbook of research on integrating social media into strategic marketing
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Entrepreneurial Innovation : Strategy and Competition Aspects
2
International journal of sport finance
2
Neue Herausforderungen an das Dienstleistungsmarketing
2
Sport marketing in a global environment : strategic perspectives
2
Zur Ökonomik der Rechte bei Sportveranstaltungen
2
Advances in sports economics
1
Behavioural sports economics : a research companion
1
Bibliothek des Sports
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Contemporary issues in sports economics : participation and professional team sports
1
Customer-centric marketing strategies : tools for building organizational performance
1
De Gruyter handbook of media economics
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Interdisciplinary management research XVI ; 1
1
International sports marketing : principles and perspectives
1
Journal of business research : JBR
1
Journal of sports economics
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing analysis in sport business : global perspectives
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing in the cyber era : strategies and emerging trends
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport and public policy : social, political, and economic perspectives
1
Sport, Business and Management : an international journal ; SBM
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Strategies in sports marketing : technologies and emerging trends
1
The economics of sport and the media
1
The evolution of brands : from signals of quality to storehouses of trust
1
Wirtschaftlicher und sportlicher Wettbewerb : Festschrift für Rainer Gömmel zum 65. Geburtstag
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
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ECONIS (ZBW)
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1
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
2
Global sports media rights market
Evens, Tom
- In:
De Gruyter handbook of media economics
,
(pp. 267-278)
.
2024
Persistent link: https://www.econbiz.de/10014538902
Saved in:
3
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
4
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
5
Beauty, preferences and choice exemplified in the sports market
Altman, Hannah Josepha Rachel
;
Altman, Morris
;
Torgler, …
- In:
Behavioural sports economics : a research companion
,
(pp. 201-221)
.
2022
Persistent link: https://www.econbiz.de/10013468458
Saved in:
6
The economics of sports betting and sports betting in economics
Corral Cuervo, Julio del
;
Gomez-Gonzalez, Carlos
- In:
Advances in sports economics
,
(pp. 197-211)
.
2022
Persistent link: https://www.econbiz.de/10013190299
Saved in:
7
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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8
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
9
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
10
Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
Persistent link: https://www.econbiz.de/10013475265
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