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~source:"econis"
~subject:"Management control"
~subject:"Theory"
~subject:"Werbewirkung"
~type_genre:"Bibliography included"
~type_genre:"Book section"
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Management control
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Werbewirkung
Advertising planning
219
Werbeplanung
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Marketing management
43
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43
Advertising effects
41
Deutschland
36
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King, Stephen
7
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Unger, Fritz
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Putte, Bas van den
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2
Allard, M. June
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A master class in brand planning : the timeless works of Stephen King
7
Leitfaden Online-Marketing ; [Bd. 1]
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
PR-Kampagnen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising, promotion, and new media
1
Basler Schriften zum Marketing
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV: Wirtschaftswissenschaft
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Handbook of marketing decision models
1
Handbook of research on applied AI for international business and marketing applications
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handelsforschung
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
Kellogg on marketing
1
Kulturmarketing
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Lehrbuch
1
Measuring and managing brands
1
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
1
New state of MCDM in the 21st century : selected papers of the 20th International Conference on Multiple Criteria Decision Making 2009
1
Optimization, dynamics, and economic analysis : essays in honor of Gustav Feichtinger
1
Organisation und praktische Anwendung
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe: Marketing : MAR
1
Schriftenreihe für die Brauwirtschaft
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The Sage handbook of advertising
1
The evolution of brands : from signals of quality to storehouses of trust
1
Understanding and managing diversity : readings, cases, exercises
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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ECONIS (ZBW)
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1
Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
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2
Managing the power of curiosity for effective web advertising strategies
Menon, Satya
;
Soman, Dilip
- In:
Advertising, promotion, and new media
,
(pp. 175-197)
.
2015
Persistent link: https://www.econbiz.de/10011708672
Saved in:
3
Management der Marketing-Kommunikation
Fuchs, Wolfgang
;
Unger, Fritz
-
2014
-
5., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014006806
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4
Wortspiele als sprachliches Mittel der Werbewirksamkeit
Umborg, Viktoria
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 73-85)
.
2013
Persistent link: https://www.econbiz.de/10009747387
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5
Profiting from uncertainty
Raman, Kalyan
- In:
Quantitative marketing and marketing management : …
,
(pp. 501-515)
.
2012
Persistent link: https://www.econbiz.de/10009621553
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6
Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
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7
The online advertising types of choices based on DEA method
Xianglan Jiang
;
Lu, Yingjin
;
Yang, Wen-bo
- In:
New state of MCDM in the 21st century : selected papers …
,
(pp. 157-165)
.
2011
Persistent link: https://www.econbiz.de/10009161411
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8
Grenzenlose Erlebniskommunikation durch Humor- und Surprise-Advertising
Martin, Isabel
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009373389
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9
Wirkungsforschung zu Kampagnen : was funktioniert?
Spiller, Ralf
- In:
PR-Kampagnen
,
(pp. 59-67)
.
2011
Persistent link: https://www.econbiz.de/10009306398
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10
Zum Management von Kampagnen auf Basis von Theorien der Öffentlichkeit und öffentlichen Meinung
Bürker, Michael
- In:
PR-Kampagnen
,
(pp. 25-57)
.
2011
Persistent link: https://www.econbiz.de/10009306399
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