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~source:"econis"
~subject:"Market segmentation"
~subject:"Organizational behaviour"
~type_genre:"Book section"
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Search: subject_exact:"Corporate image"
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Market segmentation
Organizational behaviour
Corporate reputation
768
Firmenimage
768
Deutschland
146
Germany
146
Public relations
141
Öffentlichkeitsarbeit
141
Brand management
110
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110
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93
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86
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86
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82
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Lerpold, Lin
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Ravasi, Davide
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Rekom, Johan van
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Rhee, Mooweon
2
Aich, Philipp
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Alvesson, Mats
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Organizational identity in practice
4
The Oxford handbook of corporate reputation
2
Organizational social irresponsibility : tools and theoretical insights
1
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
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Remaking management : between global and local
1
Reputation Management
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The Oxford handbook of organizational identity
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Same same but different : the relationship between organizational reputation and organizational public value
Meynhardt, Timo
;
Strathoff, Pepe
;
Fröhlich, Andreas
; …
- In:
Value creation and value awareness : toward a …
,
(pp. 69-112)
.
2019
Persistent link: https://www.econbiz.de/10012109937
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2
The dark side of being too good in organizational settings
Nikandrou, Irene
;
Tsachouridi, Irene
- In:
Organizational social irresponsibility : tools and …
,
(pp. 99-120)
.
2017
Persistent link: https://www.econbiz.de/10011708461
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3
Organizational identity
Aich, Philipp
;
Antusch, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011446821
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4
Organizational Identity: A Critique
Alvesson, Mats
;
Robertson, Maxine
- In:
The Oxford handbook of organizational identity
.
2016
Persistent link: https://www.econbiz.de/10013476352
Saved in:
5
After the collapse : a behavioral theory of reputation repair
Rhee, Mooweon
;
Kim, Tohyun
- In:
The Oxford handbook of corporate reputation
,
(pp. 446-465)
.
2012
Persistent link: https://www.econbiz.de/10009573859
Saved in:
6
After the Collapse: a Behavioral Theory of Reputation Repair
Rhee, Mooweon
;
Kim, Tohyun
- In:
The Oxford handbook of corporate reputation
.
2012
Persistent link: https://www.econbiz.de/10013476679
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7
Customer-based corporate reputation : introducing a new segmentation criterion
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Holloway, Betsy Bugg
- In:
Reputation Management
,
(pp. 151-161)
.
2011
Persistent link: https://www.econbiz.de/10009271984
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8
Endowing organizations with personality : the strategy of charismatic legitimation
Wæraas, Arild
- In:
Personalisierung der Organisationskommunikation : …
,
(pp. 237-252)
.
2010
Persistent link: https://www.econbiz.de/10003899317
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9
Can "German" become "international"? : reactions to globalisation in two German MNCs
Moore, Fiona
- In:
Remaking management : between global and local
,
(pp. 428-458)
.
2008
Persistent link: https://www.econbiz.de/10003691119
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10
Analyzing organizational identities : some guidelines for practice
Lerpold, Lin
;
Ravasi, Davide
;
Rekom, Johan van
;
Soenen, …
- In:
Organizational identity in practice
,
(pp. 235-244)
.
2007
Persistent link: https://www.econbiz.de/10003534132
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