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~source:"econis"
~subject:"Marketing management"
~subject:"Marketing"
~type_genre:"Conference proceedings"
~type_genre:"Textbook"
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Marketing management
Marketing
B-to-B-Marketing
50
Business-to-business marketing
50
Business-to-Business-Marketing
25
Theorie
17
Theory
17
Investitionsgütermarketing
16
Lieferantenmanagement
16
Supplier relationship management
16
Marketingmanagement
14
Deutschland
10
Germany
10
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5
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5
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5
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4
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4
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4
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4
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4
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4
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3
Marketingstrategie
3
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3
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3
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3
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3
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2
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Book / Working Paper
24
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Article in journal
310
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310
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55
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51
Thesis
44
Collection of articles of several authors
38
Sammelwerk
38
Bibliografie enthalten
28
Bibliography included
28
Lehrbuch
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Aufsatzsammlung
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2
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German
15
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Backhaus, Klaus
4
Kleinaltenkamp, Michael
4
Blythe, Jim
2
Hüttner, Manfred
2
Schwarting, Ulf
2
Weiber, Rolf
2
Zimmerman, Alan S.
2
Ahsen, Anette von
1
Anderson, James C.
1
Andersson, Per
1
Axelsson, Björn
1
Boone, Louis E.
1
Brennan, Ross
1
Canning, Louise
1
Diller, Hermann
1
Fließ, Sabine
1
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1
Hutt, Michael D.
1
Jacob, Frank
1
Jenster, Per V.
1
Jäger, Uwe
1
Kuhn, Marc
1
Kurtz, David L.
1
Lowe, David
1
McDowell, Raymond
1
Meffert, Heribert
1
Narayandas, Das
1
Narus, James A.
1
Pingel, Anette
1
Pingel, Annette
1
Plinke, Wulff
1
Rosenqvist, Christopher
1
Smith, David E.
1
Speh, Thomas W.
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Voeth, Markus
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Institut für Marketing <Münster, Westfalen>
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Kohlhammer Edition Marketing
2
Lehrbuch
1
Marketingforschung aktuell
1
Technischer Vertrieb
1
VDI-Berichte
1
Source
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ECONIS (ZBW)
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1
Business
to
business
marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011661192
Saved in:
2
Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
3
Business- und Dienstleistungsmarketing : die Vermarktung integrativ erstellter Leistungsbündel
Weiber, Rolf
;
Kleinaltenkamp, Michael
-
2013
Persistent link: https://www.econbiz.de/10009757583
Saved in:
4
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
5
Commercial management : theory and practice
Lowe, David
-
2013
Persistent link: https://www.econbiz.de/10010215032
Saved in:
6
Business- und Dienstleistungsmarketing : die Vermarktung integrativ erstellter Leistungsbündel
Weiber, Rolf
;
Kleinaltenkamp, Michael
-
2013
Veränderung hat sich zu ganz überwiegenden Teilen im
Business-to-Business
-Bereich vollzogen.
Business-to-Business
-Marketing ist …
Persistent link: https://www.econbiz.de/10011681220
Saved in:
7
Principles of contemporary marketing
Kurtz, David L.
-
2012
-
15. ed., international ed.
Persistent link: https://www.econbiz.de/10013500092
Saved in:
8
Industrielles Marketing
Kuhn, Marc
;
Zajontz, Yvonne
-
2011
Persistent link: https://www.econbiz.de/10009239594
Saved in:
9
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
;
Narayandas, Das
-
2009
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003684257
Saved in:
10
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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